For GuitarLand, a guitar distributor, we developed a unique solution that fully automates the process of creating product listings for marketplaces. The client needed to reduce the time and costs associated with creating thousands of listings, a process that previously took up to two months and required significant designer resources.
For GuitarLand, a guitar distributor, we developed a unique solution that fully automates the process of creating product listings for marketplaces. The client needed to reduce the time and costs associated with creating thousands of listings, a process that previously took up to two months and required significant designer resources.
What needed to be solved and why it mattered for the business.
How we built delivery: from hypothesis to production.
Business impact validated by measurable outcomes.
Tools and engineering stack used in delivery.
Answers to common questions about this case.
Automating marketplace product listing creation uses neural networks and machine learning to identify guitars, remove backgrounds, and generate listings. The system automatically inserts guitar images into pre-designed templates, adapts them to the model and color, and adds the product name and type. This significantly speeds up the process and reduces costs.
Modern technologies like Python, TensorFlow for machine learning, OpenCV for image processing, and Flask for web interface integration, along with PostgreSQL for storing product data, were used to automate the creation of product cards. These technologies enable the rapid and accurate generation of cards for marketplaces.
The neural network is trained with TensorFlow to recognize guitar types, models, colors, and positions in images. It analyzes photos from various angles and automatically classifies the guitar, allowing for accurate placement in a marketplace listing.
After implementing the automated system, creating a product listing for the marketplace now takes only 10 minutes, whereas it previously took up to 2 months. This significantly speeds up the process of getting products onto marketplaces.
The automation system integrates with the client's existing business processes via an API, ensuring ease of use. A user-friendly web interface has been developed, allowing users to upload images, customize templates, and automatically generate cards.
Automating the creation of cards significantly reduces costs. Previously, creating cards required expenses for designers and took a lot of time, costing the client 500,000 rubles. After implementing the system, expenses decreased to 40,000 rubles, resulting in substantial savings.
The main advantages of automation are reduced time and costs, improved image accuracy and quality, and automatic generation of product listings that meet marketplace requirements. This improves work efficiency and speeds up the process of getting products online.
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